How to answer “Why do you want to work here?” (and why it’s important)
As you’re going through your job search, you’re likely sending out hundreds of résumés, one-click applying any chance you get, and likely getting frustrated if you’re not hearing back from companies. In the midst of all this madness, there’s one thing you’re likely forgetting to do: researching those companies to figure out if you even want to work there, and why.
Two extremely common interview questions are simply “What do you know about us?” and “Why do you want to work here?” For you, the answer might be simple: you need a job. For the employer, not so simple. They are interviewing a ton of people who just need jobs. So, let’s dive in and get a clear understanding of these 2 very easy to answer but often overlooked questions.
Start with this in mind: companies want to hire people that REALLY WANT to work for them. You’re the one that needs to figure out if you really want to work there. Here are a couple of things you should keep in mind before clicking that “apply now” button.
Knowledge is power
Research a company’s culture and values by looking on their “About Us” page to identify if their mission is even something you can believe in. Next, check out their Glassdoor reviews, social media presence, and even reach out to current or former employees on LinkedIn to learn more. This is key to test the authenticity of their values. By speaking to people and reading Glassdoor reviews, you’ll be able to determine if the company culture is what it says it is.
Set up your Google Alerts to receive recent news about the company.That way, you can stay up to date on any major changes and initiatives, and be aware of any major successes or failures. Take a look at their website for any press releases, recognition and awards, and familiarize yourself with their products and services.
Understand why they’re asking
Again - your interviewer wants you to want to work there. That’s the main reason they’re asking you. So, how bad do you NEED that job if you can’t simply articulate what the company does and why that appeals to you. Also, are you looking for a job, just passing through; or are you looking for a career where you can grow and thrive?
They also want to know if you’re prepared for the interview. Did you do your research? If you show up to the interview and can’t articulate why you’re interviewing, that’s a red flag for the employer. You need to be very clear on exactly what a company does in order to contribute to their success.
Are you a cultural fit? It’s about more than likability. Are your values and goals in line with the company? Are you passionate about the mission and how they conduct business? Will you get along with those already in the office and your potential team or be a source of negative disruption in the workplace?
So. . . .why do you want to work here? Here’s a simple strategy on actually answering the question in an interview.
Tell a story. Reach into the values and mission of the company and relate it to your experience. Talk about why you’re passionate about the company and its mission. Give a thoughtful response that shows you did your research and know your stuff.
Lastly, I always coach job seekers to be able to align why they want a particular position at a particular company. Be able to discuss how the position at that company speaks to your experience and/or aspirations and be very clear in why you have those aspirations. If you can effectively answer these questions as I’ve talked to about here, you’ll be on your way to nailing a majority of the interview!
